How little can we ask of you — and still solve the problem?
That is the question each of our apps is an answer to.
As little as possible between you and your goal.
Zero taps and no app to open is the goal. Every app starts there, and we only add a tap when it can’t be avoided.
Only what you need right now.
The screen shows only what you need to decide the next step. The rest is there — but not in the way.
Maximum value, minimum interaction.
We don’t measure how much you use the app. We measure how much of your goal you reach — while using it as little as possible.
“The best app is the one you almost forget you have. It does its job, and then it leaves you alone.”
Mia and Jesper, founders
Mia and Jesper make apps from their home in Ramløse Sand, Denmark. Each one started as a problem in their own everyday life — a medication list, a workday, a puppy, a hunting morning — and was built until it could be solved with as little friction as possible.
The company